Before you obsess over getting the attention of others, you need to make sure that your company profile and team profiles are following relevant profiles from the word “go.” A baseline of who you should follow and “like” as soon as you set up your social presence include:
– Industry players that you admire, including potential players
– Relevant VC firms and investors that you know of
– Pages of industry publications, bloggers and journalists
This instantly increases your visibility and could earn you a value follow back if you interact with such profiles via tagging and sharing content.
How are your purposefully engaging on your social networks?
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