ihub Virtual accelerator

"Just Follow the Path"     

Investor Hub - for High Growth & High Risk Businesses Raising Capital. Specializing in Equity Investments and Block Chain ICOs.

Things to know

  • 01/15/2019 10:31 AM | Lorette Farris (Administrator)

    The short answer? Absolutely.

    Attracting the attention of investors doesn’t happen overnight, nor does it happen through a single channel. Instead, it’s a combination of an effective online presence and the ability to communicate the right message to those who are willing to spend.

    Social media ticks both of those boxes without fail. Consider the transparency of today’s startups and the need to emphasize culture to investors, there’s arguably no better place than the various social channels to do exactly that.

    I'd love to hear your thoughts on making a positive impression to the right audience and clearly communicating what you’re all about, through social media. Comment back...

  • 01/08/2019 10:29 AM | Lorette Farris (Administrator)

    No matter which social networks you’re using, fine-tuning your presence based on best practices is your first step. For example, make sure that your profiles are 100% filled out and optimized, including your:

    – Profile pictures and cover photos

    – Descriptions and bios

    – Appropriate links and/or hashtags included in your “About” sections

    From logos and color schemes to voice and copy, it truly pays to be consistent for the sake of sticking out in the minds of investors. Your business’s profile image turns every one of your social media posts, comments and replies into an at-a-glance branding opportunity.

  • 01/01/2019 10:24 AM | Lorette Farris (Administrator)

    If you’re not clicking the “Advanced” link next to the site’s search bar and hunting by industry, company, location, alma mater, groups you belong to or specific keywords of your choosing, you’re wasting your time. 

    There are 300-million-plus people on LinkedIn, advanced searches help you cut through the clutter and zero in on the right people to meet.

    Next, follow a potential investor’s company page. Join any relevant LinkedIn groups to which your target belongs. Scour their profile and posts to familiarize yourself with the person’s portfolio, investment approach, likes and dislikes. Reaching out to investors without doing any homework tells them everything they need to know about you.

  • 12/25/2018 6:37 AM | Lorette Farris (Administrator)

    Before you obsess over getting the attention of others, you need to make sure that your company profile and team profiles are following relevant profiles from the word “go.” A baseline of who you should follow and “like” as soon as you set up your social presence include:

    – Industry players that you admire, including potential players

    – Relevant VC firms and investors that you know of

    – Pages of industry publications, bloggers and journalists

    This instantly increases your visibility and could earn you a value follow back if you interact with such profiles via tagging and sharing content.

    How are your purposefully engaging on your social networks?

  • 12/18/2018 7:36 AM | Lorette Farris (Administrator)

    Beyond your company profile, consider how you can use your team’s individual social profiles to your advantage via LinkedIn.

    Given that it’s a professional social site where networking is the norm, there’s arguably no better place to show off your industry experience. Finding investors through LinkedIn means not only following the right people, but regularly publishing, commenting on and sharing the content of relevant influencers.

  • 12/11/2018 8:33 AM | Lorette Farris (Administrator)

    If you assume that industry blogs are run by gatekeepers who are extremely selective in terms of publishing content, think again. Most publishers are absolutely itching for new, breaking pieces and will accept a pitch if it’s inline with what your audience wants.

    If you’re a tech startup, likewise make it your point to look out for blogs in your niche where your company content would be a good fit. Whether you write such pieces yourself or hire a ghostwriter to get it done, a guest posting strategy can be marketing gold.

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